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The Anatomy of a Commercial Launch


Kevin J. Schimelfenig, A.F.P

Registration required. Register here: Limited seating available for in-person. Zoom link option will also be provided via email after registration. The session will provide insights based on deep domain expertise in commercial execution, external challenges to current thinking and approaches, and a proposed set of actions to build a sustainable commercial platform. We will discuss deploying strategic teams to develop and validate commercial potential before full-scale investment. The focus is on designing and optimizing field sales teams, streamlining the onboarding process, developing tools and marketing strategies, and establishing data capture and analysis best practices - all to advance the effectiveness of the sales process.


Business, Engineering, Entrepreneurship